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Analogue Broadcast Plans To Phase Out According to State Administration of Radio, Film and Television (SARFT), major cities in China will start DTV trial broadcasts by 2005 with full-fledged commercial broadcasting set to be launched in 2008. Nationwide rollout is expected to begin in 2010 , and by 2015, analogue broadcasting , the technology currently used , will be phased out.

 

Market Acceptance Of
DTV Products


Set Top Box Comes In To Play
There are over 400 million working TV sets in China ; however, these TV sets CAN only receive programs sent by analogue signals. W ithout change , none of them will be able to show television programs when services of analogue terrestrial transmissions discontinue . While satellite TV is not allowed in China, the only way to receive digital TV programs is to equip the TV with a cable ?S et T op B ox?(STB). It is anticipated that most household will have to have a STB before the year 2010.

China Leads The Game
"China is currently an ideal place to produce low-cost product; and companies manufacturing set-top boxes in China are selling them both domestically and in export markets, such as Southeast Asia, India, the Middle East, and Russia. Anticipating growth from both export and domestic markets, many Chinese set-top box manufacturers are in the process of expanding, or have already expanded, their digital set-top box production capacity" - IMS Research.


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